Thinking about how communications technology changes the world, and how advertising follows closely – limiting the value of technology by invading it like a disease. To wit:
Innovation: radio Disease: advertisement
Innovation: telephone Disease: telemarketing
Innovation: television Disease: commercials
Innovation: email Disease: spam
Innovation: google Disease: sponsored links
Innovation: social media Disease: recruiting ads
In many cases, the advertising got so out of hand it had to be regulated. In others (spam) filters were devised to keep the disease from ruining the medium. We have no-call lists to keep the telemarketers at bay, and are willing to pay for television and radio in order to avoid the commercials. Only google has managed some level of discretion such that it doesn’t drive users away. We’ll have to wait and see how it goes with recruitment advertising and social media. But make no mistake about the disease and who’s spreading it.